Chief Executive Communications

Keynote addresses, blog posts, social media, and internal comms—every piece of executive content needs to communicate your company’s values, align with business goals, and sound like the person in charge actually wrote it.

I worked closely with Anthony A. Reynolds during his time as HireVue’s Chief Executive Officer. Together we built his profile with the media and industry analysts and ensured that his internal messages matched his heartfelt commitment to making the company a great place to work. Here are a few of the public-facing pieces we produced together:

I needed to write an open letter to customers and partners on Anthony’s behalf, but the tricky part of this piece was that I didn’t have a chance to meet him beforehand. After combing his LinkedIn profile, I was able to put together a first draft that isn’t substantively different from the published piece. We got off on the right foot and it only got easier from there.

Positioning executives as thought leaders in your space takes time and seriated content is a great way to build a profile. We published quarterly data blogs that synthesized market research and our platform data to give customers and prospects actionable recommendations for their workforce planning. Here’s the final entry in the series.

I’m not going to share exact internal communications here (that would be insane), but we worked together on materials ranging from sales kickoff keynotes to communications about abortion care access for US-based employees. Each piece was successful because I understood our company’s business objectives, mission, vision, and values.

Anthony’s 45-minute keynote was a highlight of the day one agenda.

During his tenure at the company, we grew Anthony’s profile and executed internal and external communications around the acquisition of our largest competitor, a category launch, and award-winning product launches.